Although the legendary New York nightclub Studio 54 closed almost four decades ago, its distinct fashion influence continues strong.
Currently, the focus isn't on see-through bodysuits but on the plush, fuzzy coats and wraps worn by style icons and club-goers as well.
With the festive party season coming up, the distinctive Studio 54 coat is experiencing a major resurgence.
Among the hottest items from a latest collaboration between a high-street brand and a London label is a cropped, off-white, shaggy jacket with giant lapels.
At a leading retailer, online queries for brown fake fur coats have surged 190% year on year.
The demand for pre-owned fuzzy finds is also soaring, with searches for synthetic fur increasing by 257% in the past six months on a popular resale website.
"It's a one and done coat," notes a senior style expert, explaining that it acts as the central element of an ensemble.
She prefers to style her own oversized furry coat with hipster jeans or leggings and micro shorts.
This style is replicated in a latest streaming romantic comedy series, where a sister sports a caramel furry jacket to a informal dinner.
When questioned about her bold look, the character replies, "It's what you said to look fancy. That's style!"
This look aligns with what an American style analyst is calling "glam excess."
Rooted in the glamour and excess of the 1980s New York, this aesthetic evokes wads of cash, champagne, smoking, high hemlines, loose morals and, of course, fur.
Similar to that era, the trend is emerging during a uncertain financial climate.
This style is very much about embodying the lifestyle you aspire to rather than the one you have to endure.
Whereas animal fur was everywhere during Studio 54's peak, today's iterations are primarily made from shearling—a secondary product of the food industry—or synthetic fabrics like polyester.
The trend represents a knowing luxury—as if a beloved character has taken charge with exaggerated silhouettes and unexpected colors.
A London creator was an pioneer of this trend. Her shaggy coats with poodle-like proportions have been worn by famous pop stars.
Due to high interest, these coats are now only sold in limited collections. An upcoming release includes a pink and charcoal version similar to a large pom-pom, as well as animal and tiger-print versions with dramatic fluffy trim.
"If you can only buy one thing, you wouldn't choose it to be a plain sweater or a pair of ordinary pants, you want a standout piece," says a magazine head.
This sentiment is shared by a style head at a major retailer, who calls it "an unexpected, playful element" that avoids the need for a complete outfit.
In the end, the fuzzy coat can act as a great pick-me-up.
"It doesn't have to cost a fortune," says the editor, "and it will make you feel glamorous when everything else is pretty gloomy."
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